What our customers are saying…

2016 and it was time to renovate, refurbish and refurnish our home. My wife and I interviewed three interior designers before meeting Dale Campbell at Urban Diversions. Dale came to our house, listened to our ideas and subsequently presented a plan.

As snowbirds for five months each year, it was necessary to turn the entire project over to Dale. Wow, did he come through. He was able to suggest excellent subcontractors for the painting, carpentry work and flooring. He served as the general contractor during our absences and shepherded us through the three year project.

Dale’s eye for colors, furniture and accents is impeccable. Our forty year old home feels brand new, and we appreciate the quality of the furniture and furnishings purchased through Urban Diversions. We truly love the results and the exceptional customer service we received.
Jim & Terry Haslinger
Dale is a visionary.

His head explodes with design ideas as soon as he sees a space. Incredibly knowledgeable about every aspect of good design, he masterfully advises on the macro and micro of a plan – from moving walls and redefining a space to the minute details and seemingly endless decisions that go into styling a room.

No job too big, no job too small. Imaginative, creative, resourceful, dynamic, generous, patient, responsive – Dale is just the guy to coax you outside your box and into the realm of possibilities that you never knew existed. (And he makes the journey fun!)
I hired Dale to support the renovation of a colonial farm house. I needed oversight that ensured that the project came together both in terms of practicality and aesthetics. Dale was very easy to communicate and work with, held high standards and worked within my deadlines. He understood my budget and what I was hoping to accomplish. He demonstrated a capacity to bring things together in a synergistic manner, bringing unequivocally value to the project. I do not hesitate to highly recommend Dale and would again retain his services without question. From beginning to end, Dale continually earned my trust and respect.
Vince Ryan
I highly recommend anyone wanting fine quality furniture and excellent professional service and help with design to shop at Urban-Diversions.
Judy Herr
Dale was hired to decorate an open living/dining room/kitchen floor plan, that was previously decorated by a trained stager. He immediately identified how our current furniture selection and placement created visual and access barriers between the open spaces. He spent hours becoming familiar with our house and our sensibilities, and because of his knowledge of products and access to suppliers, created the perfect design.

Most important, he is a one stop merchant. He immediately takes control of product issues at the time of delivery-no waiting for the company to decide/act, he had a hardware issue repaired at his expense, so that we had the item back in days. Another example of Dale’s commitment to his clients occurred when a custom designed leather ottoman was accidentally damaged. One call to Dale, and he arranged the purchase of a matching leather skin and a local craftsman to recover the ottoman. Of course the expense was ours, but all we did was drop the item off at Urban Diversions and pick it up. We do not purchase furniture elsewhere.
Dale listens, Dale pays attention and I’m all over the board with my likes and dislikes so it probably is a challenge. Our river house is spectacular with Dale’s help.
Dana Cowell
Dale was above & beyond what we expected. He took his time trying to reconfigure how to place furniture in our oddly shaped LR. He & Amanda did a great job picking out material for our new furniture & we just love it. Great experience.
Terryl Dahlberg
Dale was great to work with, He gave us great ideas on colors, layout, and furniture pieces. He was so patient with us as we decided what we wanted. He did not pressure us at all. He understood what we “didn’t know we wanted” – in other words, he really helped us look at our space and how best to utilize it; even to use colors we would never have dreamed of using, and they are perfect for our home. He helped us find the right furniture for our needs, and use what we had in different areas.
Barb Benson
Awesome store and the designer is very talented, his furniture designs are unique and very comfortable. Rebuilding an outdoor space with Dales help. Dale has transformed so many homes like ours into fun, functional living spaces.. He has a great eye for seeing what can be, working with clients needs. Love his attention to color, space and how you want to live in the space.
Dale and Urban Diversions did a fantastic job renovating our cottage – from conception through completion. He managed the entire job for us in our absence, and we could not have been any more pleased with the results!
Dale was a great help to us in finishing our downstairs. We purchased several pieces from his gallery of furniture – custom sofa, 2 chairs and a desk. He also has great sense of style and came over on more than one occasion to pick wall colors and coordinate flow from one room to the next. We also ordered some light fixtures – dining room and front hall, on which we get many compliments.

He is very helpful, professional, good design sense and giving of his time. Furniture was delivered on time and in a careful manner. He is pleasant and kind to work with and completely reliable. Would definitely recommend him and his shop without hesitation.
Susana Frye
Dale Campbell and his staff were so great– they understood our desire to update our sunroom and make it appear larger. With the selection of a custom curved sectional sofa, custom painted tables and the purchase of a chair of Dale’s design, it became a totally different room–so beautiful,inviting and comfortable. We have gotten many WOW’s!! It was a wonderful experience!
Dale and Kate Rogers
Working with Dale and his staff at Urban Diversions was definitely a 5 star experience. Our project took approximately 6 months to complete and Dale was there every step of the way. Whether it was dealing with contractors, painters, etc. he was our go to guy. A great problem solver, and wonderful to work with. I wouldn’t hesitate to use him again and would highly recommend him to anyone.
We worked with Dale and Amanda at Urban Diversions last summer after buying a new home, and were completely satisfied with their services. Dale took a thorough look at the spaces we needed help with, and came up with some great ideas for furnishing and lighting. He readily made adjustments to his proposal if we felt something was outside our desired budget. He went above and beyond to track down fabric we loved that was no longer available from the manufacturer.

We were delighted with our purchases, and would recommend Dale and his associates to anyone looking for quality furnishing and accessories in the moderate price range.
Anita Abbott
Urban Diversions is an upscale interior design and furniture shop in Traverse City, Michigan. Having moved here from the big city to build a new home, we were lost when it came to choosing lighting. Urban Diversions did a tremendous job choosing lights that not only fit the space, but added interest and beauty to our home. We are thrilled!!
Liam Wesley
Dale and Holly were wonderful to work with! I brought in a feature picture, and he took it from there, and now my living/dining room look like something out of a magazine! Thank you so much.
The moment I went into the store and met the owner, Dale, I knew I had found who I was looking for to help us decorate our new cottage in Northern Michigan. Our project is not yet complete but Dale has been fabulous to work with. His store stands out as far above others in the area. Dale has an incredible talent and vision. He understood immediately what my vision was for style. His follow through is exceptional. I would highly recommend him to others.
Fabulous customer service. When we built our Florida home, we purchased some items from Urban-Diversions even though they’re located in Traverse City, MI. We did so because they were competitive and eager to assist. After the purchase, they were diligent about finding the most convenient method for delivery, and followed up after delivery to confirm everything went smoothly.
Emerson Chandler
Recently we called on Dale to help us with an office remodel and decorating project. This seemed a small task but could not have been completed without his expertise.. He has the ability to envision the finished project. He is an EXCELLENT listener and has a sincere desire to make the project not only the best it can be but one that the customer will be happy with for years to come. This customer centered approach has had us return to him on more than one occasion. When we work with Dale we feel like we are the most important customers in the world His focus is what we want and he uses his considerable expertise to hone our vision, The result though practical, meets our needs and is stunning. We will continue to work with Dale as the need arises. We count on him for maintaining the quality we value and he consistently does an outstanding job.
Robert Fall
OMG! I wandered into Urban Diversions and I felt like Alice going down the rabbit hole. The breadth of diversity and quality of everything was astounding. Dale was a wonderful host and was attentive to every detail and knew the story behind each and every piece.

Having lived in Asia, I appreciated how he blended some Asian pieces with modern touches.
Be warned. Some people may get their highs from certain stimulant inducing elements, but this experience far exceeds that! I was so taken that I had to go back again, and of course purchased several pieces. Highly recommend the experience!
I was working with another so called designer when I met Dale at his store and knew right away that he was the one I needed to work with. His willingness to research and find for me exactly the pieces/fabrics I wanted helped us furnish and complete our condo with style and comfort. We purchased furniture as well as fabrics and linens. We especially love the unique repurposed pieces he offered. They are the most popular and commented upon features of our home. I have recommended him to many friends.
Diana Milock
When we purchased our home in Traverse City and decided to renovate the entire house, I knew I needed help. Dale’s attention to detail was amazing. Everything he did from redesigning the kitchen, master bedroom and bath, refinishing, hardwood floors, the list is endless. We turned to him to solve all our construction problems, painting, decorating, furniture, etc. He basically was our go between and seemed to do it effortlessly. He saved me many hours of anxiety. The finished product is absolutely gorgeous and I couldn’t be happier. The colors and decorating all flow together and provide a very comfortable and cozy atmosphere. I would not hesitate to recommend him to anyone.
Dale Campbell and his staff provided invaluable advice and excellent service in decorating my new home. They are friendly, knowledgeable and responsive. Dale went above and beyond to resolve any problem that cropped up with orders or deliveries. Urban diversions will continue to be my first choice simply because Dale and his staff understand the meaning of good service and make you feel special as a customer.
Urban Diversions has been unbelievably helpful and insightful in orchestrating our renovation project. This team thinks “outside the box” to help your vision become reality. The attention to small details, the creative genius and sincere enthusiasm they bring to the project makes the nightmare of renovation turn into a positive, fun and exciting experience.
Dee Westman-Yancho