Urban Diversions is a world class interior design studio, project management, and retail showroom in gorgeous Traverse City, Michigan, featuring celebrated designer Dale H. Campbell ASFD and his creative team.
President, Dale H. Campbell ASFD
Campbell began his career in the Furniture Industry 29 years ago following a career of Art and Antiques. He began with a French Furniture Manufacturer, taking several opportunities to visit Europe, studying their business philosophy and architecture. He continued his education in Furniture by learning the retail side of the industry, co- managing a retail furniture store with a manager who later would become his wife, Teresa Campbell.
In 1995 he joined Michigan based Lloyd/Flanders as National Sales Manager, later accepting the position of Vice President of Sales and Marketing. Soon after, Dale’s keen interest in furniture design became a large part of his success. Given the opportunity Dale embarked on putting his design interest to the test. Since that date eleven years ago he has designed eighteen collections some of which are still the most enduring and highest earning collections in the industry.
Designing furniture is more passion than task according to Dale. This shows in his accomplishments, receiving the top three furniture design awards, including the highest and most coveted
award, “The Pinnacle Award”.
In 2007 Dale, with his wife Teresa, started two new ventures, creating Urban-Diversions and high end interior design studio which offers a variety of services from refresh, remodel to new construction. His motto is: “We do the expected in an unexpected manner.”
During this same time period, Dale started designing his own furniture line. Dale fondly refers to this as, “The imagination transformation; dreams are the foundation of anything worthwhile!”
Today Dale’s furniture line is being produced, marketed and distributed under the brand Dale H. Campbell by Kindel Furniture. Dale’s Water Front Lounge Chair was created with influential experiences and architecture from around the world. The comfort and style affords you the opportunity to enjoy art through relaxation. “I enjoy expressing myself through designs that I am confident; will improve the lifestyle of others”.
Designed in Michigan, made in Michigan, enjoyed everywhere!
Vice President and CFO, Teresa Campbell
A twenty-four year veteran of the casual furniture industry, Teresa has a diverse and proven record of success, ranging from sales and showroom design to public relations.
She has cultivated numerous, invaluable relations with editors from leading publications, which are the foremost authorities on lifestyles and important trends such as Architectural Digest, Better Homes and Gardens, and Coastal Living.
Teresa has been recognized by her peers through their votes, placing her in the top two showrooms within the Chicago Merchandise Mart four years in a row. She was awarded for the eloquent manner in which she decorated and accessorized the showroom which was consistently consumer-friendly and inspiring to international retailers and designers alike.